Creating Approved Email Content
Content creators have access to a wide variety of tools and functionality they can use to create and optimize Approved Email content:
General Content Creation
- Creating Approved Email Templates – Email templates are HTML files hosted in Vault that form the backbone of any Approved Email sent by end users
- Creating Approved Email Fragments – Email fragments are snippets of HTML files hosted in Vault that can be added to templates by end users to compose personalized content
- Labeling Links in Approved Email – Content creators can add custom labels to links in Approved Email content to more easily track Approved Email activity on those links
- Embedding the Vault Viewer in Approved Email Content – The viewer recipients use to view Vault documents linked in Approved Email content can be embedded in an externally hosted site, granting greater control over viewer experience
- Resources for Creating Approved Email Content – A variety of resources exist to help content creators create and test content
Using Tokens in Approved Email Content
- Approved Email Configuration Tokens – A variety of tokens exist that can be added to both templates and fragments to enhance content or functionality
- Adding Footnotes and Citations to Approved Email Content – Content creators can add footnotes and important citation information to fragments and have that information display in the appropriate place in the template
- Tracking Approved Email Activity Using Tokens – Content creators can insert tokens into URLs in Approved Email content to more easily track Approved Email activity
- Inserting Queried Data into an Approved Email – Content creators can use a token to query information from other areas of CRM and add that information to a fragment, greatly enhancing content flexibility
- Personalizing User Profiles – End users can personalize an Approved Email with information about themselves, including a photo
Adding Unsubscribe Options to Approved Email Content
- Embedding the Unsubscribe Page – In conjunction with the above feature, content creators can embed the Veeva-provided unsubscribe pages in an externally hosted site, granting greater control over the viewer experience
- Adding and Customizing Unsubscribe Links – Certain markets may have anti-spam regulations necessitating the need for recipients to unsubscribe from future communications. This feature enables content creators to add these links to be compliant in these markets.
- Unsubscribe by Content Type – Content creators can alter the unsubscribe link to enable recipients to unsubscribe and edit their preferences for content types rather than product
- Displaying Products on the Unsubscribe Page – Content creators can customize the way, number, and manner that products display on the Unsubscribe page, helping recipients decide which products to unsubscribe from