Adding Footnotes and Citations to Approved Email Content

Because fragments can frequently contain medical claims, information in the fragment, including studies, descriptions, and other references, must be properly cited and numbered.

Approved Email enables content creators to dynamically create and define footnotes and citations within a fragment and have those citations defined elsewhere in the corresponding template.

Adding Footnotes and Citations to Fragments

The following tokens enable content creators to add and define footnotes and citations to a fragment.

Token

Description

{{FootnoteSymbol[Sequence Number]}}

Inserts a footnote symbol. The order is:

  1. *
  2. †
  3. ‡
  4. §
  5. ||

For example, {{FootnoteSymbol[3]}} renders as ‡.

If more footnote symbols are needed, symbols can be duplicated by including multiple tokens.

For example, {{FootnoteSymbol[3]}}{{FootnoteSymbol[3]}} renders as ‡‡.

{{CitationNumber[Sequence Number] }}

Inserts a superscript citation number. The Sequence Number must be a positive, non-zero integer.

For example, the phrase Cholecap{{CitationNumber[2]}} renders as Cholecap2.

The sequence number is logical and not directly printed in the email. This is to help the designer visually correlate the footnote/citation references in the Fragment to the actual footnote/citations printed in the folder.

{{FootnoteStart}}

Marks the start of the footnote section. Contents of the footnote section are parsed out of the fragment and inserted in place of the {{InsertFootnotes}} token in the template.

Do not include HTML comments between the {{FootnoteStart}} and {{FootnoteEnd}} tokens.

{{FootnoteEnd}}

Marks the end of the footnote section.

{{CitationStart}}

Marks the start of the citation section. Contents of the citation section are parsed out of the fragment and inserted in place of the {{InsertCitations}} token in the template.

Do not include HTML comments between the {{CitationStart}} and {{CitationEnd}} tokens.

{{CitationEnd}}

Marks the end of the citation section.

{{CitationSummaryStart}}

Marks the start of the citation summary section. Contents of the citation summary section are parsed out of the fragment and inserted in place of the {{InsertCitationSummaries}} token in the template.

Do not include HTML comments between the {{CitationSummaryStart}} and {{CitationSummaryEnd}} tokens.

{{CitationSummaryEnd}}

Marks the end of the citation summary section.

Example Fragment with Footnotes and Citations

Copy 
<tr>
  <td>
    <p>
      Cholecap helps lower HDL levels and helps raise LDL levels{{FootnoteSymbol[1]}}{{CitationNumber[1]}}.
    </p>
  </td>
</tr>

{{FootnoteStart}}
<tr>
  <td>
    {{FootnoteSymbol[1]}}: Mean UUI per 24 hours at baseline: 7.8 and 7.7 for Cholecap 8mg and placebo
  </td>
</tr>
{{FootnoteEnd}}

{{CitationSummaryStart}}
<tr>
  <td>
    <b>Lakes L</b>: A 12 week, fixed dose, randomized, double-blind, placebo controlled international study on the efficacy of Cholecap.  
  </td>
</tr>
{{CitationSummaryEnd}}

{{CitationStart}}
<tr>
  <td>
    {{CitationNumber[1]}}: Lakes L Clinical efficacy of Cholecap.
  </td>
</tr>
{{CitationEnd}}

Adding Footnotes and Citations to Templates

The following tokens designate where citation and footnote information are placed in a template.

Token

Description

{{InsertFootnotes}}

Inserts the Footnotes in the Email Template.

{{InsertCitationSummaries}}

Inserts the Citation Summaries in the Email Template.

{{InsertCitations}}

Inserts the Citations in the Email Template.

Footnotes and citations do not display in the edit or preview mode on the Online and iPad platforms. They only display to the email recipient.

Example Template with Footnotes and Citations

Copy 
<html>
  <head>
  </head>
  <body>
    <p>Hi, Dr. Ackerman,</p>
    <p>Here is some information for you about Cholecap:</p>
    <table>
      {{insertEmailFragments}}
    </table>
    <p>Please let me know if there's any more information I can help with.</p>
    <table>
      {{InsertFootnotes}}
      {{InsertCitations}}
      {{InsertCitationSummaries}}
    </table>
  </body>
</html>

Example of a Sent Email with Footnotes and Citations

The following is an example of how an email using the fragment and template examples provided above displays to the recipient:

 

Hi, Dr. Ackerman,

Here is some information for you about Cholecap:

Cholecap helps lower HDL levels and helps raise LDL levels*1.

Please let me know if there's any more information I can help with.

*: Mean UUI per 24 hours at baseline: 7.8 and 7.7 for Cholecap 8mg and placebo

1: Lakes L Clinical efficacy of Cholecap.

Lakes L: A 12 week, fixed dose, randomized, double-blind, placebo controlled international study on the efficacy and safety of Cholecap.