Using the Market Trend Page Template
A Veeva Compass account is required to use this feature.
The Market Trend page template displays the status of company and competitor products within a specified territory.
A MyInsights Studio Compass page template is available for customers to start with, helping users answer some of the most common sales questions:
- Are my products doing well in my territory?
- Which competitors are a threat in my territory?
- Which prescribers are performing well and should be maintained?
- Which prescribers do I need to take action on?
Enabling the Diagnosed Patient Page Template
- Ensure Viewing Compass Data Using MyInsights is configured.
- Create or load your Analytic Product Groups, based on the cohort definitions, to define your market and the associated diagnosis code you plan to visualize in the data.
- Download the Market Trend page template.
Using the Market Trend Page Template to View Compass Data
Offline devices require an internet connection to display data.
The Market Trend page template displays the following sections:
- Territory - Aligned territories for the user
- Market - Displays market list based on Analytics Market object
- Data Type - Select between Total prescriptions and New to Brand prescriptions
- Prescription Trends - Displays twelve months’ prescription trend by products in the selected market
- Month Over Month Prescriptions - Displays monthly prescription growth for products in the selected market
- Product - Select from available products based on the Analytics Product Group object in the selected market to display top growth and top declining prescribers
- Top Growth Prescribers - Displays top ten growth prescribers for the selected product
- Top Declining Prescribers - Displays top ten declining prescribers for the selected product
