Grouping Products to Support Indication-, Molecule-, and Species-Based Sales Orgs
- Browser (Classic)
- Windows Tablet
As mentioned in Detail Groups and Detail Topics, Veeva CRM provides a mechanism to group (and therefore differentiate) the same product across different data levels. There are numerous cases where this type of grouping is essential for marketing and educational activities that sales reps perform. For example, it is very common that a single product has multiple approved indications to treat completely different diseases. When a pharmaceutical sales representative who is promoting a product conducts a call with an HCP, the Key Messages, discussion topics, product tactics and metrics delivered can be very different depending on that HCP's specialty. Therefore, the grouping based on indication (or specialty) is key in allowing for the required differentiation.
Without species-based groupings, the Animal Health job would be far more difficult to do.
The following is an example of how Detail Groups, Detail Topics, and Favorites can be used in an Animal Health environment: