Multichannel Overview
Veeva Multichannel solutions cover four distinct channels: CLM, Engage for Portals, CoBrowse, and Approved Email. Developing content for these channels is critical to the success of customers' communication goals and is a significant commitment for customers and their content agencies. This topic provides guidelines for developing content that can be used for one or many channels.
| Channel Name | Channel Type | Channel Purpose | Media Types | Reusable HTML Content? |
|---|---|---|---|---|
| CLM | Mobile device (iPad or Windows) |
The rep or MSL displays CLM presentations while meeting face to face with HCPs or HCOs. This is a rep- or MSL-led interaction.
Content is downloaded locally and does not require an internet or data connection to display. |
|
Reusing CLM HTML content can be challenging. The content is built for a mobile touch device and is rarely intended to be used with a mouse and with older HTML4 browsers, like Internet Explorer 8, commonly used by HCPs. Other media types can be re-used. |
| Engage for Portals | Desktop or mobile web browsers | This self-service channel for HCPs and HCOs, allows them to view presentations displayed on a website. The HCO or HCP uses their own desktop browser or mobile device browser to view presentations. The content is embedded in a customer's web site. |
|
Engage content can typically be reused in CoBrowse or in CLM because it is tested across a range of browsers. Other media types can be re-used. |
| CoBrowse | Desktop or mobile web browsers | The rep or MSL displays CLM presentations while meeting remotely with HCPs or HCOs. This is a rep- or MSL-led interaction. The HCO or HCP uses their own desktop browser or mobile device browser to join remote presentations. The content is embedded in a customer's web site. |
|
CoBrowse content can typically be reused in Engage for Portals or CLM because it is generally tested across a range of browsers. Other media types can be re-used |
| Approved Email | Desktop, web or mobile email clients | Approved emails are a communication from rep or medical staff member to HCPs and HCOs. The allow reps or medical personnel to send controlled, compliant email. |
|
Because emails are a unique form of HTML, this content cannot be reused for the web or CLM. |
