Displaying Dynamic Content

• CRM Desktop (Mac, Windows)
• iPad
• iPhone

To display dynamic content to target accounts, CLM content can include personalized information pulled from Veeva CRM, such that the content is tailored for each HCP. Veeva provides the getDataForCurrentObject and the getDataForObject JavaScript functions to enable content creators to read from the Veeva CRM database. Possible uses of these include:

• Displaying the HCP’s name and specialty
• Displaying the HCP’s parent organization name
• Changing the information displayed on the content based on the physician's segment
• Reading which survey is associated to the presentation being displayed

Only the getDataForCurrentObject function is supported for content on the CRM Desktop (Mac) and CRM Desktop (Windows) platforms.