Integrating Cvent with Events Management

Cvent is an event planning company providing customers tools and support needed to plan, market, and execute large, full-service events. Now, administrators can integrate Cvent with Veeva CRM Events Management to help Event Owners plan and execute large events via Cvent directly within CRM.

Events submitted to Cvent generate Meeting Requests with information from the event automatically populated. Cvent administrators can review the generated Meeting Request Form to determine if the event can proceed and use Cvent’s tools to plan and execute the event.

For example, Sarah Jones is a user in CRM planning a large event. After creating the event in CRM, Sarah submits the event to Cvent. This creates a Meeting Request in Cvent with information from Sarah’s event. A Cvent admin then views Sarah Jones’ meeting request and decides the next steps to take.